Lexicon hires two in marketing, CEO wins LR Rotary award

Lexicon, Inc. has expanded its marketing department with the hiring of Blake Curry as multimedia producer and Camryn Jacobs as content creator.

“As Lexicon continues to grow, investing in a dynamic marketing team allows us to remain ahead of industry trends and better connect with our customers, partners and current and future workforce,” said Lexicon Marketing Director Bill Fitzgerald. “This strategic expansion underscores Lexicon’s commitment to innovation and forward-thinking approaches in an industry where robust marketing efforts are becoming increasingly important. Blake and Camryn each bring a wealth of creativity and expertise to Lexicon, and we’re excited to see how their contributions elevate our brand and messaging.”

Curry brings more than a decade of experience creating print, digital, video and music content with and for notable brands such as Abbey Road Studios, Silver Dollar City, Sotheby’s International Realty, The New York Times and The Wall Street Journal.

Curry studied graphic design and music arts at John Brown University in Siloam Springs, Ark., and earned his bachelor’s degree in organizational leadership in 2018 from Evangel University in Springfield, Mo.

Jacobs, a mass communications and journalism professional, has built a foundation in media through her work with the UA Little Rock newspaper and experience in photography and broadcasting. Prior to joining Lexicon, Jacobs earned a bachelor’s degree in mass communications journalism from UA Little Rock, where she also played on the women’s soccer team.

In other Lexicon news, the Rotary Club of Little Rock honored both professional leadership and academic excellence during its annual recognition program held this week at the William J. Clinton Presidential Library.

Patrick Schueck, CEO of Lexicon Inc., was named the 2025 Business and Professional Leader of the Year. Under his leadership, Lexicon has become a nationally recognized construction and industrial services company known for complex and high-profile projects, including AT&T Stadium, NASA’s Stennis A-3 Test Stand and key infrastructure developments across Arkansas.

Beyond his professional role, Schueck serves on the boards of Arkansas Children’s Hospital, Easterseals Arkansas, U.S. Bank and as vice chair of the Little Rock Municipal Airport Commission.

Tom Schueck, founder of Lexicon, won the same award from The Rotary Club of Little Rock in 2013. The Scheucks are among several family duos who have also been named Business and Professional of the Year by the club, including Joe T. Ford (1992) and son Scott Ford (2023), Witt and Jack Stephens (1985) and nephew/son Warren Stephens (1995), and Walter Smiley (1989) and daughter Elizabeth Smiley Glasbrenner (2024).